A mobile payment platform ‘Isis,’ announced this week that it would be changing its name to avoid confusion with the militant group, ‘ISIS.’
Isis, a program that launched in 2010 and now supported by AT&T, T-Mobile and Verizon, lets users make payments using their credit cards on mobile devices. It is similar to the Google Wallet platform.
In a statement released yesterday by Isis CEO Michael Abbott, the company says it originally chose the name ‘Isis,’ as a name that “brought to life our company and our values.”
The name may have been inspired by ancient Egyptian mythology, where Isis was the goddess of nature and magic, the protector of children and the dead.
After watching the militant group Islamic State of Iraq and Syria (ISIS) wreak havoc in Syria and Iraq with bloody violence against civilians, the company has decided to make a name change.
“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand,” Abbott said.
“Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.”
Isis has not come up with a new name yet, but says it will make an announcement in the “coming months.”
While the terror group ISIS announced last week in a statement about establishing an Islamic Caliphate that it too will be rebranding to ‘Islamic State,’ or ‘IS,’ the mobile payment app Isis, still plans to move forward with the name change.